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Designed for parents
by parents

LUXE Baby was founded right here in New Zealand by parents who were on a mission to provide practical nappy bags at an affordable price without compromising on style. We started with our best-selling unique nappy backpack which exceeded parents expectations. Since then we have grown to include other practical products and we're only just getting started!

Our small team is lead by business owner and operator and mother of three boys, Trudy. She understands the importance of quality, stylish and practical products for her own family and believes every parent should be able to have these little luxuries. 

Our story

LUXE Baby was started in 2021 by a NZ mum who saw a need for parent friendly backpacks that are good quality, practical and stylish in the community with a vision to make them affordable and accessible for everyone. 


We notice a lack of balance in functionality and form when it comes to products for parents. Our mission is to hit the sweet spot and provide the solution. 

We are a NZ owned and operated company with a small team who are excited to show you our upcoming projects. We are focused on improving and growing as a new company and welcome all feedback and suggestions. Feel free to contact us at

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