OUR STORY
Designed for parents - Inspired by motherhood
At LUXE Baby, our journey began with a feeling every parent knows too well - the beautiful chaos of raising little ones while trying to hold on to a sense of self.
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When Trudy, a busy mum of three, took over the brand in 2022, she found herself in that all-too-familiar season of life - messy buns, coffee in hand, juggling drop-offs, nappies, and endless to-do lists. Somewhere along the way, she realised she’d lost touch with who she was outside of being “Mum.”
That’s when the idea truly came to life. Trudy wanted to create baby bags that made parents feel like themselves again - stylish, confident, and organised. Because while motherhood may be messy, your bag doesn’t have to be.
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Every LUXE Baby design is thoughtfully created to bring a touch of elegance and practicality to everyday parenting. From the sleek Tilly Backpack to the convertible Ivy and the ever-handy caddy collection, each piece is made to make life easier while helping parents feel a little more put together.
LUXE Baby is proudly a family-run business, with Trudy’s three boys often helping pack orders and share in the excitement. They love spotting LUXE Baby bags “out in the wild” - knowing that something their family helped create is making another parent’s day a little bit easier.
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We believe you shouldn’t have to choose between function and feeling good.
With LUXE Baby, you can have both - because you deserve something beautiful too.
Fashionable, functional and comfortable.
We take careful consideration on materials and functionality with our products, ensuring that we only provide the best.
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Break away from bulky and childish baby accessories with our sleek, smart alternatives.